Dress & Necklace: http://www.Shop12East.com
Oh my gosh. I literally can not believe the day has come where I can scream my dreams from the top of my lungs – they’ve literally come true, you guys! I officially want to announce the opening of my very own boutique, 12East!
I’ve dreamed of owning my own boutique ever since I was a little girl and I have always enjoyed helping ladies throw together a great outfit. I can relate to everyone who can’t spend a fortune on an outfit and I hate digging and scrounging the internet for the perfect look only to find that what I truly love is extremely overpriced! Talk about heart breaking, am I right? Right. So, the idea of 12East was born. Actually, if we’re getting technical, the idea of 12East has always been there in the back of my mind just sitting, waiting for the perfect moment to come to fruition. When I quit my full time job and became a stay at home mom so that we could move for my husband’s new job, I knew this was the perfect moment to take control of my dreams!
The name 12East comes from the route I traveled to and from work on my former commute. I would always dream of my one day owning my own store and what I would potentially call it, what kind of merchandise I’d carry, what it would look like, etc. all on my route on 12East and 12West 6 days a week! Basically, I pushed myself so hard on that road. That road made me! Literally.
12East will have clothing, handbags, jewelry, and shoes! We’ve got quite a few thus far and will be adding tons of more clothing and jewelry within the next few weeks including some seriously gorgeous dresses in spring and summer colors, all for under $50! If you know me, you know I’m a jewelry fanatic, bright color lover, pattern addict, and fringe obsessed girl so I’m sure you can guess what 12East is like before you even visit.
To celebrate our GRAND OPENING, we’re offering FREE SHIPPING and 10% OFF with code SHOP12. So, take a second and show us some love at http://www.Shop12East.com. You can also follow us on Instagram @12East.